**Please note that Online Registration for this event is now closed. If you would like to attend, please email laura.dykstra@utoronto.ca

Professor Meric Gertler 
President, University of Toronto

cordially invites you to a reception for University of Toronto alumni and friends, featuring a special presentation on

Is the Future of Meat Plant-Based?

by

Professor Lisa Kramer
Professor of Finance, Department of Management, University of Toronto Mississauga
Research Fellow, Behavioural Economics in Action at Rotman (BEAR), University of Toronto

While strolling through your neighbourhood grocery store, you have no doubt encountered a growing selection of plant-based alternatives to meat. The Greggs vegan sausage roll, cashew cheese, and chicken-free nuggets are just a thin slice of what is on offer. Professor Kramer will provide an overview of the rapidly evolving marketplace for these new products which aim to cater not only to vegans but also mainstream consumers. She will also discuss ground-breaking technology, so-called “clean meat” or “cellular agriculture”, which is poised to disrupt the food-production industry by replacing the need to raise live animals with the prospect of real meat produced through cell cultivation. All of these new developments foretell a looming revolution in the market for meat, with potential benefits to the environment, human health, and animal well-being.

Lisa Kramer, PhD, is a Professor of Finance at the University of Toronto. She conducts interdisciplinary work in the field of behavioural finance, blending psychology and economics to study markets and financial decision making. She also has interests in neuroeconomics, investments, market seasonality, human decisions, mood, and emotions. Her research has appeared in economics, finance, business ethics, and psychology journals, including the American Economic Review. Her studies have been extensively profiled by the popular press, including The Globe and Mail, BBC News, The Wall Street Journal, The National Post, The Washington Post, and Bloomberg Business.

Dr. Kramer's presentation is part of an ongoing series of compelling lectures for alumni, hosted in cities around the world. U of T Where You Are brings the University right into your community, keeping you informed, inspired and connected.