In this free webinar, UTSC alum Adam Rodricks will explore essential questions about online engagement and communication, focusing on how professionals can effectively build their digital presence to advance their careers.
Why do we care and why do we share? Two questions that Adam Rodricks (BBA 2010 UTSC) will shed light on in this award-winning talk that examines the ways in which we can make the most of our time online. With half a billion posts published every single day, honing your communication skills has never been more important. It's not just about being part of the conversation anymore—it’s about creating genuine connections that matter.
Based on data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction.
By participating in this webinar, you will have the opportunity to:
- Understand how storytelling can help you build trust in online interactions
- Recognize the importance of effective online communication to resonate and build genuine connections in today’s digital world
- Explore different strategies for online engagement that create lasting impressions through authentic and meaningful interactions
The U of T Hub on Ten Thousand Coffees is a free, online networking tool for the entire U of T community. More than 13,000 alumni professionals and students use the hub to give and get career advice.
Alumni Career Series webinars are featured through the U of T Hub. These webinars feature industry experts and U of T faculty, and deliver peer-to-peer learning based on professional best practices shared by fellow alumni.
Join the hub to build your network, find like-minded alumni and students, and exchange career advice, anytime, anywhere.
About our speaker:
Adam Rodricks (BBA 2010 UTSC)
National Director, Social Growth & Experience - KPMG Canada
Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies. His first book, Trigger Fingers: Personal Branding through Storytelling, skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business.
In 2023, Adam was named "Canada's Top Social Media Strategist" by multiple outlets and the University of Toronto honoured Adam with their inaugural Young Alumni Award for Outstanding Achievement, for his contributions to the field of Digital Marketing as a practitioner, author and public speaker.
Adam released his first TEDxTalk "How to Build Trust Online" in 2023 and became an overnight success, amassing over 100,000 views in the first 29 days his talk became available, indexing as the 9th most viewed TEDx talk in the entire world for the month of August.
Adam has spent the last 15 years growing the social and digital properties of Canada's most prominent brands, managing all aspects of their digital marketing strategy and innovation. He is currently the National Director of Social Growth & Experience at KPMG Canada.
Have questions about this event?
Contact Ivan Nguyen, Student & Alumni Career Engagement Coordinator at uofthub@utoronto.ca
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