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Entrepreneurship Open Learning Series

An award-winning online course for U of T alumni and friends!

Online Events
Lectures & Workshops
Networking & Career Development
  • A free, five-module MOOC (Massive Open Online Course)
  • Take the course at your convenience, provided that you register by April 30, 2023
  • Opens March 20, 2023 with no deadline for completion
  • Features perks and content tailored to U of T Alumni and friends
  • To support your learning, there will be a faculty-led virtual tutorial

Start your entrepreneurship journey by completing training modules that teach you core management principles to help perfect your business plans and pitches. 

Learning Outcomes:

  • Establishing value propositions and utility to help focus on specific motivations for creating a product.
  • Defining target markets.
  • Evaluating utility and value of a product within an industry using market research.  
  • Designing a usage scenario for a product.  
  • Understanding software design principles in product development.

Course Outline:

  • Module 1 – Self-Assessment: Are You an Entrepreneur?
  • Module 2 – Value Creation & Exchange Part 1: Understanding Utility & Value Propositions
  • Module 3 – Value Creation & Exchange Part 2: Knowing Your Target Market
  • Module 4 – Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies
  • Module 5 – Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Delivered online through The BRIDGE at the University of Toronto Scarborough and created in collaboration with the UTSC Library, UTSC Department of Management, U of T Libraries, Centre for Teaching & Learning, and UTSC Arts & Science Co-op.

This MOOC is one of the many ways U of T keeps you informed, inspired and in touch with alumni all over the world. Stay connected to your U of T community and never stop learning.


 U of T Alumni Entrepreneurship Tutorial Online

To support your learning, join a live faculty-led virtual tutorial on April 24 from 12:00pm-1:30pm (ET). This will be an engaging and informative lecture with a UTSC Management faculty member and librarian to deepen course participants’ entrepreneurial learning after having completed the Entrepreneurship Open Learning Series.


Professor Bill McConkey, Assistant Professor of Strategic Management, Academic Director of the New Venture Program, University of Toronto Scarborough

Stephanie Perpick, Director of Operations & Library Services, The BRIDGE, University of Toronto Scarborough


Upon registering, you will receive a confirmation email with a private link to access the course. There's no account or login required for the course. If you don’t receive a confirmation after registration, please email

Computer Literacy
You need access to a microphone on your computer as well as knowledge of the following skills to participate in this MOOC:

  • Understanding of basic computer hardware and software; ability to perform computer operations, such as:
    • Managing files and folders: save, name, copy, move, backup, rename, delete
  • Using software applications like Word, PowerPoint, Excel and email clients
  • Knowledge of copying and pasting, spell-checking and saving files in different formats
  • Sending and downloading attachments
  • Internet skills (connecting, accessing, using browsers) and ability to perform online research using search engines
  • Ability to use online communication tools such as email (create, send, receive, reply, print, send/receive attachments), discussion boards (read, search, post, reply, follow threads), chats and messenger tools

Recommended Browsers and Devices
You can use complete the course on desktop or mobile devices. 

Having trouble with the website? Ensure you’re using the most recent version of a supported browser or device.

Compatible browsers:

  • Google Chrome (recommended)
  • Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

Have questions about this event?

Contact Regional Alumni at

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This event is part of

Online Events 

U of T alumni online programming includes free Massive Online Open Courses (MOOCs), the U of T alumni book club, and online lectures and webinars on a wide range of topics from health to computing to Indigenous Studies.

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This event is part of

Lectures & Workshops 

The University of Toronto is full of brilliant minds engaging with ideas that are transforming our world. Be part of this community of discovery.

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This event is part of

Networking & Career Development 

Looking to network, meet new friends, find others in your field, or make new connections? Tap into the global U of T alumni community.